ö After a busy two months into 2014 – we’re back & in full swing might I add! These last two months have been crazy busy! Our 2013 wedding season was nothing short of epic, fun-filled, momentous and extravagant weddings that our brand got to cover! From shooting in Edmonton {more on that here} to shooting in New Jersey {more on that in few} to coming back to Toronto and filming all over the GTA – it feels good to back & bloggin’! I present you with Safa et Saad’s Portrait {film}!
RUN ~ Safa ℓ Saad // Portrait {film}
ö I was introduce to Safa + Saad immediately after Farah + Rohail’s wedding back in 2012. I remember getting a plethora of phone calls the day after up until about 5 days after Farah’s wedding and one of them stood out 🙂 – Safa!!! She left me a hilarious voice-mail just expressing her desire to meet with me in person and her love for our work! A little afraid, nervous and humbled all at the same time, I finally got in touch with Safa and we spoke a few times for a long time. Eventually I had the great, great, greaaaaat pleasure of meeting Safa & hubby to be {at that time} Saad! I remember Safa walking into our meeting with her “binder” and Saad coming in with nothing but some great looking loafers – I joke – you both looked great!
ö Conversation was filled with laughter, honesty and just a great vibe from these two. Sidenote: if you’ve met with me then you know that I love me some Second Cup! While a lot of the times when I meet with my brides and grooms, I tend to have a lot more in common with the bride – this instance was a little different. Saad and I got to talking about his choice of DJ and from there conversation went into and about my new laptop, about clothes and Safa’s eyes definitely shined with a bit of jealousy! :P! I’ve got love for you Safa but Saad’s got me with his taste in music, loafers and tech knowledge! I can see why you like the fella!
RUN ~ Safa ℓ Saad // Portrait {film}
ö After our initial meeting, we met again and I was so blessed to have these two book me {a little over a year before their big day} and commit to having my brand and creative team – film their wedding {just this past August of 2013!}. We spoke over the phone, sent emails constantly, text messaged and even went out for brunch and this all, jump-started the creative process for getting their Portrait {film} in order! Something simple, full of colors, fun, quirky and something that embodied a mixture of how they met + their free spirited personalities, taste in activities & fashion forward closets was the idea for this Portrait {film}.
RUN ~ Safa ℓ Saad // Portrait {film}
ö After an intense couple of months of communicating and planning. Just the day before our two-day shoot for this {film} both Safa and Saad gave me a call. All was well as this phone call was merely just to go over plans and have a quick prep talk with my star couple. ….And then it came *dun, dun, dun*, they dropped some serious news on me – a song change! We originally planned on using The Wanted’s “Glad You Came” for this Portrait {film} and boy am I ever so glad we didn’t! Visuals in my opinion are 80% driven by what you see and 20% by what you hear. Nevertheless, I was shocked and a little worried because my vision and ideas that I had were all centered around the cadence of this particular song. Oh no, right?! Let’s just say it all worked out and that I’m glad these two put me to the test.
ö Everything that you see in this {film} is all a product of immense planning between all of us but If there’s one thing I can’t deny – Safa & Saad were tres au naturale! I tell this to everyone that I show this {film} to, “I showed up, stood behind my camera, hit record & they did the rest”. A big shoutout to you both, Safa and Saad for not only planning everything so well but for executing your role in terms of outfits and being as authentic as possible.
Less words, more moving images ~ Enjoy folks!
